PV photoelectric and sports event, a rather wired combination. These two seemingly irrelevant areas now have been tied up with each other. As the world’s first PV companies sponsor for the World Cup, Yingli Group is in preparation for the World Cup 2014: provide the most expensive photovoltaic power generation system for Maracana Football Stadium in Brazil. It seemed that a quiet consensus has been set up in the photovoltaic field. With the approaching of London Olympic Games, a series of event marketing for the Olympic Games is also heating up.
As early as in March this year, Guangdong NVC lighting has signed a partnership agreement with Chinese Olympic Committee of Hong Kong, Chinese Olympic Committee of Macao and Chinese Olympic Committee of Taipei in Chongqing Sheration Hotel, followed by another lighting enterprise CNlighting, who intended to become the official sponsor and strategic partner of the Chinese fencing team and consequently gain the ticket for London Olympics.
This is not a first handshake between LED enterprises and the Olympic Games. Lighting projects of Beijing Olympic Games have been competed among several giant LED enterprises. Finally, Philips, NVC, Mitsuo Aurora and Morninghope Lighting won the battle, and shared the 500-million-yuan Olympic lighting project cake. Spending more than 10 million on CBA made Timesos became the most eye-catching LED Lights manufacturer recently. In an earlier negotiation with State Physical Cultural Administration (SPCA), Timesos signed a four-year contract and became the official sponsor for CBA in next four years.
On one hand, with the vigorous launching of fitness programs, the enthusiasm of people for sporting events is growing sharply. This also provided a premise for enterprises in the sports marketing. On other hand, the success of Coca-Cola, Samsung, Anta, Special Steps and Pick also gave a shot in the arm to other domestic LED enterprises. After tasted the sweetness of sports marketing, quite a few photoelectric lighting companies began to test the water.
In the industry view, although sporting events can help establish a brand and get through the market, it is actually a rapier. Once failed in operation, LED Street Lights companies would suffered serious harms. Compare with shoes and clothing industry, LED lighting business is in the early stage, with relatively limited funds. Engaging in sporting events is really a big challenge for them.