“With the LED backlight, lighting market demand, chip, package, and application vendors orders full, in 2013 the market gradually opened since the second quarter, the LED industry will usher in the next 7-8 years period of prosperity.”The led company Guangzhou Guangya Messe Frankfurt Exhibition Director Dr. Pan Wenbo at the 18th Guangzhou International Lighting Exhibition news conference, said, “the next eight years, there will be about 80% of lighting products LED products to replace the entire Chinese market demand growth is more impressive.
As technology continues to mature and product prices, the market will break out in 2013, and will usher in a “replace” period.
February 6 this year, ministries jointly issued the “semiconductor lighting energy industry planning,” pointed out that by 2020 the global lighting market will more than 150 billion U.S. dollars, LED lighting market is expected to reach 75 billion U.S. dollars, accounting for the global lighting market share of 50%. As the market continues to expand, when the LED “replacement” of the past, the companies how to survive? “When the real LED lighting products comes, at least half of the companies will go bankrupt, the fight is finally enterprise business model will not only reflect light LED light function is to provide more added value.”
Low trade barriers, high government subsidies and preferential tax policies, many companies come crush, low excess capacity situation is more serious. To be able to fierce “battle” to win the victory, the enterprise will “tentacles” reach out to the segments. In the home market, LED products, price issue has not entered the field of the “obstacles”, LED has gradually infiltrated the domestic industry, the future will be towards energy conservation, aesthetics and other aspects of development. The current development momentum strong field of electronic business, has also been testing the water companies. LED enterprises to enter the field of electronic business, firstly the need to strengthen the brand culture guide, build corporate brand; Secondly, for the online and offline products need to be differentiated development, the establishment of a good profit-sharing mechanism. “Electricity supplier has a great feature is the big data, the data can be analyzed using the user’s buying psychology, buying behavior, etc. For large data utilization, companies need a clear positioning, market segments breakthrough vertical electric providers also refine market in a process. “