LED lighting products developed fast in the global market in recent years, the rapid development of the Japanese market is particularly eye-catching. Especially after the 311 earthquake in Japan, the Japanese energy-saving awareness is more intense. From May to September 2011, Japan architectural LED lighting products made to sell the amount of almost 2 times in the same period of the previous year, sales of incandescent leapfrogged. In 2012, the demand for architectural LED lighting products in the Japanese market is still on the rise.
The data show that the first quarter of 2010 to the second quarter of 2012, the amount of Japanese imports of LED lighting products overall present upward trend. Among them, the amount of imports ring up more than the largest quarter of 2012, the chain rose 31.53 percent, the largest year-on-year increase in Quarter 2 of 2012, an increase of 100.72%.
Driver Japan LED lighting market growth momentum
First, the Japanese government policy to promote
Widespread use of incandescent lamps, it will result in a large number of high energy consumption and carbon emissions. Therefore, the Japanese government has long recognized the importance of energy conservation and environmental protection. After the passage of Kyoto Protocol in 1997, Japan actively promote architectural LED lighting, abatement of carbon dioxide emissions. In 2008, the Japanese government revised energy bill savings, strengthened by modifying the law to reduce carbon dioxide emissions.
On the Global warming discussions held in 2010, the Japanese Ministry of Economy made the decision in 2012 to prohibit the sale of incandescent, some manufacturers have also announced that they will stop the production of incandescent lamps, and to improve the yield of the LED lights. In 2010, Japan LED bulb penetration is 16% and has reached 30% in 2012.
Second, Enterprise competition contributed to the price reduction
The revitalization of the architectural LED lighting industry in Japan is actually derived from the price-cutting strategy of Japanese companies. For a long time, Japan lighting market is dominated by five giant. In 2009, Sharp introduced a LED lamp which is less half than the market price, thus opening the LED lighting market competition. The competition between these large enterprise groups LED Tube to the original price of eight million yen down to four or five thousand yen.