作者：Blade

street solar lights in LED lumen

Increasing LED lights brightness can be broadly divided into two types, one is to increase chip itself, the amount of light emitted; Another method is the effective use of the light generated by the chip, increasing the exposure of the light irradiation to the expected direction.

street solar lights in LED lumen

The former is trying to improve the luminous efficiency of the chip active layer, as well as to improve the chip shape to increase the external light extraction efficiency, or chip, large-scale use of high current density to increase the amount of light emitted; the latter is the use of light wave control technology, that is, the package resin to form a special optical structure, the chip produced by light irradiation to the expected direction. If the LED (street solar lights) screen brightness of less than the expected value, you can also try using the following methods to improve the brightness after use.

(1) Changing the flow through the LED current, general LED tube  (street solar lights)  to allow continuous current at 20 mA or so, in addition to the red LED saturation phenomenon, the other LED brightness is basically proportional to the current flowing through.

(2) the use of the human visual inert gray scale control pulse width modulation method to achieve, that is, cyclical changes in the optical pulse width (duty cycle), as long as this repeated cycle of light is short enough , the human eye do not feel light-emitting pixels in jitter. LED display to provide a pulse width modulation is more suitable for digital control, so in general the use of computer content, almost all of the LED control system is usually composed from three parts of the main control box, the scanning plate and the display and control device. The main control box from the computer’s graphics card to obtain a screen pixel colors and brightness information, and then re-allocated to a number of block scanning plate, each scanning the board responsible for controlling the LED screen on the number of rows (columns), and each row (column) on the LED display and control signal with the serial transmitted. There are two serial transmission of control signals: one is to scan the board centralized control of each pixel grayscale scanning plate from the control box of each line of pixel brightness value decomposition (Pulse Width Modulation) then the opening of the line LED signal  (street solar lights)  pulses (light does not shine to 0) to the corresponding LED on the line with serial transmission, control whether the light. Used in this way the device is less, the serial transmission of data in a repeating cycle of light, each pixel requires 16 pulses in 16 gray, 256 gray scale needs 256 pulses, the device operating frequency limit, generally only the LED lights screen to do the 16 gray.

DOE: LED lighting products will be the most environmental friendly in the world

From a recent report published by Department of Energy (DOE), LED lighting products will be the most environmental friendly in the world. The most significant difference between LED lamps and traditional filament lamps is the degree of the impact on the environment. This report classified lighting industries as 5 levels in terms of environmental contamination or environmental effect. Among all kinds of lighting products, LED lights have been listed in level 5. “It is the last product that will cause damages to our environment.”

DOE: LED lighting products will be the most environmental friendly in the world

In another article named “The Manufacture and Effect of LED”, the author compared three different lamps (Filament Lamps, Compact Fluorescent Lamps and LED Lamps) in aspect of service life, production process and operation conditions. This report did a comprehensive study for the effects impacted by these bulbs during their packages, transportations, works and recycles. This is also the first report that discussed LED lighting products officially. DOE always spent a lot of energy on environment protection, especially for air and water sources, to maintain the international competition of the United States. There is another important reason: to save loads of money for families and companies.

 

“Review of the Lifecycle Energy Consumption of Incandescent, Compact Fluorescent and LED Lamps” is a conclusion mentioned in DOE’s last report. In this report, DOE continued to use this conclusion and summarized more concrete and detailed estimation.

 

This report suggested that traditional Compact Fluorescent Lamps (CFLs) was much similar with LED lamps in the aspect of energy consumption. Both of them consumed less energy compare with Filament lamps in manufacture, transportation and operation. Due to the high efficiency, 15W CFLs are equivalent to 60W Filament lamps. This report conducted totally 15 tests. 14 of them showed that LED lighting products will be the most environmental friendly among these three types of lamps.

 

In particular, LED lamps have a poor performance in recycling part. The majority of LED lamps are made of aluminum alloy, which will exert a significant effect on the earth after scrap and bury. Even so, LED lamps are still more superior than Filament Lamps and CFLs. DOE gave out several solutions for this problem and decided to improved the production process of LED lighting products to improve this situation.

 


HELLA indicated that LED technology will become the design point to automobile lighting

As a global supplier of automobile lighting and electronic led street lights system, HELLA (German) indicated that LED technology will tremendously impact the vehicle lighting design in next few years. In the interview, Dr. Herbert Wambsganss, the Engineering Director of Internal Lighting Section of HELLA suggested that LED lighting will bring a new era to internal vehicle lighting system. Drivers will find significant changes within cabs, and this LED-related improvement will give them a brand new and comfortable feeling. And also can exalt the brand popularity.

 HELLA indicated that LED technology will become the design point to automobile lighting

“LED is the most advanced lighting technology currently, not only for us but also for our customers. LED lamps emit monochromatic rays, any potentially harmful or unwanted radiation, such as ultraviolet or infra-red light, can be eliminated. Without any flickers, this light is totally harmless to user’s eyes.”

 

Although lighting design is not a primary consideration for passenger cars or commercial cars, HELLA still put this item in the first line of their development agenda for next few years. Some senior managers believed that the usage of internal LED vehicle lighting applications will increase four times within next 5 years.

 

LED technology provided internal automobile designers with a new design concept: how to improve their value in use and users’ driving experience. Data reveal that internal vehicle lamps with different colors will bring passengers different feelings. In one project carried out by HELLA and University of Hamburg, color of internal vehicle lamps will exert different impacts on users’ feelings and comfort levels. Nowadays, every driver in German will spend around 4 hours on average on their daily driving, even more for taxi drivers and lorry drivers. Long-term driving can easily causing visual fatigue and even wore traffic accidents. Over the past decade, HELLA always stressed the importance of internal automobile lighting design. However, no matter how hard they tried, automobile manufacturers were still unable to remove the hazard caused by traditional lamps, such as ultraviolet rays and flickers. It was LED technology that brought them a new life. Now internal vehicle lighting designers can have better performances with the help of LED. Compare with traditional lamps, LED lights gave them much less restrictions.


led lighting fixture end markets caused great concern

As my understanding, the professional management of led lighting fixture manufacturing companies have more than several thousand, but on the terminal market, specializing in LED products and operation of businesses but a few. Apparently, LED store in the market has not yet formed. Recently, the message on the LED store and channel construction of the terminal has caused for concern. Store model as one of the many sales channels, in waged LED on the market, it highlights the unique and innovative and functional models, then the store path of the LED lighting business, whether this kind of model can go or not?

led lighting fixture end markets caused great concern

Piloting view of companies

Wang Yuhong in Qingshang: the existing product line can completely meet the store display and consumers one-stop shopping, and the current LED market dragons and fishes jumbled together, consumers can not identify, Qingshang as LED leading enterprises, through the promotion of stores to establish a brand image, guide consumers to buy good led lighting fixture. Of course, each LED enterprise should consider themselves to determine whether it is appropriate to build LED brand shop.

Oakley Qing said: LED lighting products, class and style richness is far from reach home lighting, lantern level, features and advantages of LED lighting products also makes its choice of channel model compared to the traditional lighting narrower. As far as the LED industry development, the store has become the most viable end-channel model.

The Shengan Guang electric Guan Rui Zhong said: I think the LED store is feasible in a form shape. Although at the end of the market, specializing in led lighting fixture who runs just few business, yet the LED store in the market is relatively rare. But compared to the overall trends, this is an opportunity. LED store is not only a product sales, but more focused on her brand influence and service capabilities. Of course, the rich and high-quality product line support the LED lights stores, which is the basic conditions. However, not all the LED stores can open exclusive shop. Opening stores are the expression of the strength of a business, not having the funds. The most critical issue is that whether the enterprise and business have the soft power or not?

 

 

 

 

The fourth chapter: LED lighting industry marketing innovation “four gold strategy”

To carry out public led lights marketing

For many famous brands, with public service activities to expand the brand, the sales amount has become effective way. National large-scale township promotional activities at the fair Town. The United States in the microwave to select the part of the township primary school to carry out the giveaways of microwave campus, accompanied by activities of “sending film to the countryside”, which spiritual and enrich rural residents and cultural life.  Similarly, since 2006, Sky-worth has launched a project called “SKYWORTH new rural theater project” , a total investment of 10000000 yuan, to 600 counties of countrywide 4000 townships, about 80000000 to 100000000 rural audience film. Sky-worth also has with the vat-ti and song of the four seasons at the led projects. Sky-worth held in new rural theater project about LED lighting industry at the same time, in various parts of the marketing and brand promotion of the combination, in promoting the brand in the process of promoting sales and marketing, in order to achieve a win-win situation.

The fourth chapter: LED lighting industry marketing innovation "four gold strategy"

Lighting industry public service marketing activity first is worthy of mentioning Opple, in 2007, Opple gain a very good reputation through the “CCTV Spring Festival”.

However, this public service activities is best to be able to fall to the ground which is like Mid-ea, Sky-worth, as the middle of the depth of consumers. Last year during the Beijing Olympics, OKES held the floor of the public welfare activities and complimentary LED lighting industry products to farmers and schools in some poor and remote areas. Consistently take the invisible channels of NVC that began to emerge to strengthen the promotion of the ground. NVC initiated this year, “light action” energy-saving lamps, which carried out large-scale public activities “bright line” support the educational undertakings of the mountain villages. This event not only expanded the NVC brand influence, but also benefit for the NVC to deepen the channel construction in third and fourth degree markets.

Almost simultaneously, Op charitable activities fall to the ground in Shandong Province to carry out a “the Yimeng bright line” activities and to help cataract patients back to health. In fact, we can see that these public service activities is a way for three or four markets and rural led street lights markets.

The third chapter: LED lighting industry marketing innovation “four gold strategy”

The development of new LED Lights markets: in the countryside

With the increasing fierce market competition, many enterprises have turned to broad villages and towns and rural areas, in the construction of new countryside under the banner, townships and rural appliance and lighting products demand is increasing, the last year the “home appliances to the countryside” policy to further stimulate the demand, therefore, more and more enterprises began large-scale development in three or four levels of led tubes markets and marketing campaign.

The third chapter: LED lighting industry marketing innovation "four gold strategy"

Mid-ea microwave start to launch “fair 1000 Town Line township promotional activities, which is a popular project of the National Health advocated by the United States in the microwave cooking, organizing related activities in the 1000 township tour last year. Penetrating the “health and efficient fashion” concept into general township. The idea of Mid-ea microwave is that as a microwave oven market, in order to maintain sustainable development, must be from the industry before the vicious competition into training users to expand the market. With the helping of “home appliances”, the vast scale of the township promotion, aiming at watering trees poured root”. The only way to close to the township consumer. So that the enterprises can grasp the initiative in the future market strategy for a population of 900 million.

Mid-ea rural strategy for the LED lighting industry is undoubtedly a useful inspiration. In fact, microwave and general lighting products, led flood lights sales prices and consumer groups are almost the same. Many lighting companies stay in the city, even in the country not involved in some of the pioneer which has been making great efforts to open up three or four markets. Australia  Keshi is an important case to develop the county-level market this year. This year, Australia Keshi lighting Cultural Festival “held in the vast areas of the county, loved by the masses of entertainment and sales promotion. In fact, this is a relatively common terminal promotional activities, but OES did a lot of character, which is very effective to OKES. The sales increased significantly. The next step is to continue to push forward to the town and villages. Of course, there is a certain difficulty for lighting companies. In the township of Chinese LED lighting industry, the store is still rare.

Identification and improvement of LED lighting appliances (1)

LED is a brand new lighting technology. A complete LED product is made up by LED Lights chips, control devices and other auxiliary lighting sections, such as projectors. In this article we will do some discussion about the identification and improvement of LED lighting appliances.

A complete LED product is made up by LED chips, control devices and other auxiliary lighting sections, such as projectors.

Terms of user related to people’s lives and property:

As a type of electrical appliance, operation & safety instructions and warnings contained in owner’s manual should meet the requirement of certain international standards. In this area, Chinese products are using IEC standard. Some made-in-China standards are still referred to the relevant terms in IEC standard and ANSI standards, only some tiny differences.

 

Performance manuals for LED street lights chips, control devices and other auxiliary lighting tools:

Customers bought a product. It is the product function that they actually purchased rather than the product itself. Meanwhile, product function was normally identified by means of performance manuals. “Performance Requirements for General LED Lighting Module”, “Performance Requirements for General LED Ballasts” and “Performance Requirements for DC/AC Supplied LED Control Devices” were three most recently published performance manuals for LED lighting appliances, in which lighting efficiency, light attenuation, service life, energy efficiency and other indicators has been cleared given out. It is rather important for export products. Foreign buyers will be more concerned about product performance as well as product quality.

 

Matching requirements among LEDs, control devices and auxiliary lighting tools:

  1. Different control devices for different LED lighting sources.

Control devices served for LED lighting sources, the design of which should depend on the specific module of LED chips. In theory, safety is the most important indicator of control devices. Since the testing requirements are basically similar to other electrical appliances, it is a bit of easier for comprehend. However, the situation is much complex in matching up with LED high bay lights chips. Optical and electronic related knowledge are necessary. The working conditions of LED lighting sources are generally controlled by control devices. The matching between them is directly affect the lighting efficiency, stability of lighting sources, service life and other performance indicators which are essential for the entire system. However, it is impossible to reach 100% matching. The best matching modes currently can only make LED lighting sources perform as much as 75%-85% of original conditions.


LED bulbs will become the main stream in Japan’s LED lighting market

GFK Marketing Service Japan published a research report for LED lights sold in appliance stores in Japan last month. The result indicated that the sale of LED bulbs is around 43.5% in June this year, completely overtaking the No. 1 position of traditional filament lamps and becoming the main stream on the Japan’s LED lighting market. Meanwhile, the monthly sale of LED Ceiling Lights has taken over the traditional ceiling lamps in the form of fluorescent tubes. After the earthquake in East Japan last year, people’s energy-saving consciousness has been strengthened dramatically. This is one of the main reason for the increasingly popularity of LED lighting products in Japan. Changes are primarily showing up the stable growth of LED sales.

 GFK Marketing Service Japan published a research report for LED lamps sold in appliance stores in Japan last month.

Among all LED sales, LED bulbs took the best performance. In 2010, annual turnover of LED bulbs is only 20%, much less than 50% of filament lamps. After the East Japan Earthquake happened on 11th March 2011, the proportion of LED bulbs’ sales raised rapidly, while the sales of filament lamps dropped a lot. On May 2012, LED bulbs took over the No.1 position of filament lamps and became the best selling products among bulbs. This tendency was expected to be maintained until 2014. GFK Marketing Service Japan believed that under such circumstance, LED lighting products will not drop prices in short term. This market will remain an upswing trend until next year.

 

Same situations for LED ceiling lights, according to reports published on June 2011, LED ceiling lights shared about 15.8% ceiling lights market in Japan. This sale was increased to 42.7% on May 2012. During this period of time, the involvement of Panasonic in this area no doubt played a very important role. Since Panasonic involved in LED lighting field in 2011, the product line has been expanded. Thus in 2012, the sales of LED ceiling lights increased dramatically. The average price of LED ceiling lamps is about 38,000 yen, slipping down 9% compare with the beginning of the year. Diammable or RBG LED ceiling lights emerged in the market recently. These products are more “intelligent” and can change depending on the specific request of customers. GFK Marketing Service Japan believed that these factors are pushing users to redeem the LED ceiling.


International brands tend to enter the LED blue ocean market (2)

From the instruction of Mr. Fang, we can deeply feel that LED lights has developed into its final stage both in technology and in strategy. LED industry is a hot issue. Companies large and small intend to share this attractive cake and flooded into this market one after another. However, this sort of chaos did not disrupt the rhythm of giant enterprises. They definitely will enter the LED blue ocean market one day, but not now. They need to firstly measure their economic and technologic strength, choose a right developing direction, focus on LED lighting business and devote themselves to promote their products.

 From the instruction of Mr. Fang, we can deeply feel that LED has developed into its final stage both in technology and in strategy.

Giant companies must take a lot of actions in studying the market and preparing marketing strategy. Brand image is rather important for them. As we all know, attending Fair is an effective method to promote products. But these Fairs have various qualities. Some of them are really bad-performed, lacking of professional guidance, disordered management, even low-quality of customers. Giant enterprises will select Fairs to attend. The purpose of the enterprises to participate in such activities can be divided into multiple levels, including information transmission, brand promoting, new product introduction, and of course trading. Some effect can be achieved during these events, while others need a long-term accumulation. Sales played a rather important role in these activities. “They should have some professional knowledge if they from technological area. Some companies would ask their sales to learn something about their products (technologically). But we never did that. We only select sales from people whose major is related to our products and technique. Toshiba is a brand not an enterprise, its meaning is far more important than the enterprise. As a LED lighting company, we need to maintain a trusted and reliable brand image” Said Mr. Fang.

 

At present, government effort to LED lighting applications is reinforced continuously. Director of the Commission of China’s Environmental and Resources said the government will arrange about 8 billion yuan to purchase 4 million high-quality LED Street Lights during the “12th Five-Year”. In this regard, experts indicated that although this purchase plan is not “big”, but the government expressed their supportive attitude to LED industry. Currently, no one will deny the fact that China will be a LED blue ocean market in near future.


International brands tend to enter the LED blue ocean market (1)

“Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne. What the authors believe is the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a “Blue Ocean”, rather than by competing head-to-head with other led lights suppliers for known customers in an existing industry.” (Copied from Wikipedia)

“Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne.

According to the relevant industry statistics, semi-conduction lighting will be one of the most promising industries in 21 century. The development of LED technology created the third revolution in lighting history, behind which is the huge profit potential. Over the past decade, the average annual growth rate is over 20% in global LED street lights market. High-brightness LED lighting market was growing fast. The average growth rate is around 46% from 1995 to 2005. It may probably be able to keep 40%-60% market share in next 5 years. The huge market demand spurred the development of the production. Even enterprise for other industry has diverted their attention and resources into this area, including some world’s 500 giant enterprises. They name it as LED blue ocean market.

 

In the interviewe, Mr. Xiao Fang, Vice Minister of Toshiba Lighting Planning sector, revealed that Toshiba have involved in both traditional fluorescent lighting market and LED lighting market presently. However, LED high bay lights will no doubt the top priority and primary objective in their agendas in consideration of sustainable long-term development. As a veteran in the electronic information industry, Toshiba intend to be a leader in the rapid development change rather than a participant. Toshiba products cover a broad range of area: radar, transistor televisions, microwave ovens, computers and other e-business products. Toshiba had a lot of confidence in entering the LED blue ocean market by virtue of their mature semiconductor technology, advanced driver design and valuable marketing experience gained from the traditional lighting business. Mr. Fang also said that brand effect brought both merits and demerits to Toshiba. No doubt, the tremendous force of the brand influence will give them an easy way to exploit the market. However, they will also be restricted in market positioning and promoting.