Semiconductor lighting: industry consolidation is a deep learning, which requires great skills, can you tell us about Epistar successful experience in this area?
Li Bingjie: One of the keys of company consolidation is to make their own corporate culture gradually to be accepted the acquired company. Of course, each cultural integration is not easy mentally, because of the acquiring party barriers, fear of being treated as second-class citizens. The most important of integration is that to be fair and consistent treatment to all employees and to give everyone the same opportunity. So that each employees can feel himself as the one part of this company.
In addition, the integration of technology is also very important for an enterprise, which means that some people should give up everything familiar in the past, to learn and adapt to the new production environment. The Epistar generally took two approaches: First, the integration from new products, old products to maintain the original state. This approach has the advantage of avoiding the difficulty of technology transition during integration, but it takes a long time to complete. LED technology had the rapid changes and development in the past. When technological changes slow down, this integration process will be even longer. Another method is not to integrate, but going into a different market after technical analysis. For example, the Epistar M & Canton Ga, technically on the adoption of this integrated approach. Relatively fast rate of growth of wide gallium epitaxial structure has its advantages in cost. The two technologies take much more time if they want to support each other because of the epitaxial structure, but they may be affected by the original advantages.
The integration strategy of the mainland industry
Semiconductor lighting: more and more stated-owned enterprises are optimistic about the development of LED industry, ready to enter, even to enter the industry. What recommendation do you have for the development of LED industry?
Li Bingjie: 2012 to 2014 is critical time for the future development of LED industry in China. LED lights companies take about 1 to 2-year cycle from the construction of capacity to stabilize out. It is necessary to speed up the pace. We should make earlier decisions no matter to state new policy from the government or, or inputs form enterprises.