Face increasingly high penetration rate of LED lighting applications, the future of the lighting market, marketing channels and modes will be some changes in the competition will be very fierce. Lighting companies must take a cautious approach. In fact, the competition between the traditional lighting with LED lighting enterprise performance in the following areas:
First talent dispute. Talent competition between mutual poaching is a very interesting phenomenon, and LED lighting companies want the traditional channels of operational experience and resources to join, look stare the NVC, three male and Op-job or past talent; traditional lighting companies look to the ground on the SFT professional LED lamps manufacturing enterprise’s technical staff.
Second, the struggle of the project. Energy saving and LED lamps prices down, the technology is more mature and more stable quality of the general trend is irreversible, the traditional lighting companies in the LED lamps will also intensify efforts to develop, there will be more traditional lighting companies involved in the bidding of the LED projects in . Information warfare of the future projects will also be started.
Third, the invisible channels dispute. The invisible channels contain owners, engineering companies, construction firms and design institutes, designers (architects, interior designers, lighting designers, landscape planners, etc.), with the increase in the lighting designer groups to improve the quality and number, the light environment a growing number of owners and architects attention. In addition, cross-border designer fusion between LED lighting will also be a great feature. The six-party international summit can also be discerned from the recently held Fourth of light and shadow space.
Fourth, the traditional lighting by circulation dealers dispute. Stabilize the price of LED lamps, quality standards and styles, improve end-user acceptance of led r7s, traditional lighting distributors face more LED lighting brand with greater choice, objective proxy LED lamps more mature conditions and market factors, LED lighting brand will be greater demand for traditional dealers.
So, in the face of fierce competition aspects in channels where several aspects to start it?
A rational use and adapt to the changes brought about by the EMC contract energy management. With carbon emissions trading around the world, including in China’s import and run, policy support and implementation of energy conservation, more after the EMC forms of cooperation groping standards, can be expected to the EMC contract energy management channels will continue to improve. Such as Shenzhen TC Interconnect rely on EMC led r7s projects sales this year did about six million handling on and Chau Ming listed companies also set up a special the EMC project sector, CITIC Group was founded CITIC energy company focused only on the energy saving is also the the EMC development of the results. Therefore, the number of energy management and energy saving companies and other third party will become the new channels of led r7s lighting, which is one of the characteristics of the traditional lamp.
