During the London Olympics, outdoor LED display technology has been widely used, that left a deep impression to people all around the world. Since 2009, large-sized outdoor LED displays have emerged in the market in many countries and gradually became a main force of the display industry. Outdoor LED display industry was always the target of being propped up and have become the important constitutes of large entertainment, sporting events and Square Theme Shows. With the continuous applying of new technologies, the new-formed outdoor advertising continued to emerge, full-colored LED tubes display media resulted from this trend. In this article, we will give a small talk about the market prospect of outdoor LED display industry.
Outdoor LED displays as a type of high-tech products and also the trend of the next generation of LED display applications. They have two obvious merits: longer service life, lower power consumption, higher lighting efficiency, etc.. These properties much more sophisticated than other traditional display products. As an emerging industry, LED has come into an integrity and maturity chain of the industry. The layout of the outdoor LED display industry supply chain mainly performed in five aspects:
1) Currently, there are no biddings in upstream business (raw LED lights materials like sapphire, MO sources). Industry experts paid more attention on some upcoming enterprises.
2) Midstream: the fierce competitions in chip industry cause overcapacity of the market. Attention was more focused on high-power, White-Ray LED companies.
3) Downstream: packaging industry still focused on White-Ray, COB factories.
4) Too many LED lighting application manufacturers, those who had transporting channel advantages or benefit from the government support policies may have a more smooth development.
5) LED equipment and instrument industry. Less biddings. Similar to upstream industry, upcoming companies with more advanced production line and product process received more attention.
In the view of global point, most core technology of LED panel display techniques are still controlled in the hands of giant international companies. In the backdrop of the global energy conservation, many counties have issued filament-forbidden plans and started to promote LED technology. Thank you to current support from the government, outdoor LED display industry will enjoy a rapid development in the future.