According to 2010 survey data by the China Consumers’ Association: with 80, 90Internet-generation gradually become the main consumer, the rapid development ofonline media, home led light, 52 percent of consumers said lamp brand message through the network,enough to describe the problem.The rapid growth of online shopping is also the possibility of a new sales channels for the entire industry.
Liu Tong, shares the same side lighting division vice president in 2011, led high bay, Jingdong Mall and Taobao LED lights monthly sales can reach more than 10,000, accounting for about15 percent of total sales.
Throughout the other traditional household consumer goods online shopping market,survey data show that domestic net buying and selling accounted for the proportion of the total sales volume in the field of home building materials, home led light, furniture, etc. does not exceed5%.
The reporter has learned that the same side, including a number of LED business has been conducted through the online store channels Distribution Sales. LED Engineering Research Institute study shows that most household lighting consumption accounts for about 10 percent of renovation costs, home led light, and the proportion is rising. The online shopping market is fast becoming one of the new LED lighting products, retail sales model.
Traditional retail channels is limited
LED lamps for LED lighting businesses at this stage, quick access to distribution channels for traditional lighting is very difficult,home led light, and very large front capital investment.And as the online sales of low-cost, wide coverage of the advantages become apparent.More important is that, at this stage the average consumer in the traditional channels of department stores, super-or hardware store is still difficult to buy high-quality LED lights.At present, more than 95 percent more than traditional lighting channels did not use a large area of sales of LED lighting products,home led light, only a small number of large supermarkets such as Wal-Mart has a small amount of style LED bulbs for several brands in the sales.Therefore, the average consumer to know something about the LED lighting can only turn to the Internet to find products, which also caused a popular LED lights online sales market.