Among all advertising media, outdoor advertising is the oldest one. It was born together with trade and rooted in the city, which is closely related with people’s economic activities, cultural and social life. It is the promoting media of brands and products and also a bright sign of city’s prosperous. These characteristics formed the unique and irreplaceable value of the outdoor media.
As a new information terminal, outdoor LED display media developed and rapidly spread all over the world in 1990s. This technology combined with modern high-tech, having advantages of energy-saving, environmental friendly, multi-color, able to display dynamic images and test, a wide range of sense, etc. Outdoor LED display advertising normally has large screens, shock visual effects, can fully attract the attention of the audience.
Outdoor LED display media also has the advantage of high effective reaching rate, and less cost compared with other media, like TV, newspaper, magazine, etc. The Times Square and nearby CBD core area of New York, the Ginza of Tokyo have been fully decorated by numerous outdoor LED lights screens, continuously playing advertisements, news and other entertainment shows, sport event reports in 24 hours. These LED screens play an important part of merchandising and also, the brand symbolic of famous companies. Enterprises only took dominant places in the industry are be able to broadcast advertising on these special LED screens. Broadcasting advertising is a way of emphasizing the global influence of their brands.
Unlike traditional outdoor media, full-colored outdoor LED screens do not only serve for commercial purpose. They also have properties and advantages of TV and other communications media. However, full-colored outdoor LED panel light screens are not just a derivation of traditional outdoor media and communications media. They have larger creative spaces and interacting spaces with customers, with new transmitting concepts in the digital age.
As the main force of security monitoring, the market development will directly impact the direction of security industry. Outdoor LED display media give LED display industry unparalleled advantages in sporting area, which had already been fixed as a main developing direction of outdoor LED applications. With the further improvement of LED display technology, it is believed that outdoor LED screens (led projects) will bring more convenience to our daily lives.