标签：architectural LED lighting

CSA boost the development of China’s architectural led lighting business to Europe

May 17, 2013 morning, “China LED business to Europe Development Seminar” by the Ministry of Commerce Investment Promotion Bureau and the Central Association of Investment Promotion Alliance sponsored, was held at the Ministry of Commerce. Chief Representative in Europe, Zhang Kun, from Chinese Ministry of Commerce Investment Promotion Bureau,  coordinator Fuqiang  from Chinese Ministry of Commerce China International Investment Promotion Centre (Europe) European cooperation in the urbanization project, Wang Yinxi from China Ministry of Commerce China International Investment Promotion Centre (Europe) Trade Promotion Department, Counselor PéTER SZABó from Hungary Embassy Commercial, Deputy Secretary-General SongWeidong from China Association , Deputy Secretary-General Fu Qiang from Multinational State lighting R & D and Industry Alliance (CSA), Deputy Secretary-General Feng Yadong from CSA, director Su Chang from Hungary Eastern solar power company, general manager Lu Jiefeng from solar power company China Eastern Hungary, general manager of Eastern Hungary Ference Gallo  form Green Lighting Company, CEO, Xu Fugui from Semiconductor Lighting Co., Ltd., and other representatives attended the meeting.

CSA boost the development of China's architectural led lighting business to Europe

Hungary is located in the center of Europe, to the surrounding radiation, with a privileged policy resources and geographical environment, is the one of the most promising countries in Central Europe. Zhang Kun, Chief Representative in Europe, from Chinese Ministry of Commerce Investment Promotion Bureau, said that the Ministry of Commerce Investment Promotion Bureau has set up Hungary Trade Center in Budapest, in order to promote exchanges and cooperation between China and the EU enterprises, there are several large domestic enterprises to invest in Hungary.

Song Weidong, Deputy Secretary-General, from China Association, said at the meeting that at present China Association has worked together with the domestic multinational coalition of provincial chambers of commerce joint working group by the Working Group on the selection of quality domestic enterprises, focusing on excellent companies recommended to Hungary as well as other national march.

China as the world’s largest architectural led lighting products manufacturing exporting countries, some large-scale semiconductor lighting company has been out of the country to Europe for strategic layout. There are many domestic enterprises to expand overseas market demand. Fu Qiang said that, CSA will help the Ministry of Commerce to build high-quality platform to assist high-quality domestic enterprises to go abroad, in order to open up the European market to build a bridge.

Su Chang, Chairman of East Hugarian Solar Company is confident in further cooperation in the future. She said that Hungary solar energy company is committed to Orient “bridgehead” , and will also be fully committed to the domestic architectural led lighting enterprises to enter Hungary, laying channel into Europe. Currently, the European market for investment projects with the Ministry of Commerce has set up high-quality platform to support and actively promote the CSA, is well underway.

After the meeting, Fu Qiang gave LED bulb to Zhang Kun, PéTER SZABó and other participants, to bring a new experience semiconductor lighting lighting experience.

architectural LED lighting products enter into the Japanese market strategy analysis

LED lighting products developed fast in the global market in recent years, the rapid development of the Japanese market is particularly eye-catching. Especially after the 311 earthquake in Japan, the Japanese energy-saving awareness is more intense. From May to September 2011, Japan architectural LED lighting products made ​​to sell the amount of almost 2 times in the same period of the previous year, sales of incandescent leapfrogged. In 2012, the demand for architectural LED lighting products in the Japanese market is still on the rise.

LED lighting products enter into the Japanese market strategy analysis

The data show that the first quarter of 2010 to the second quarter of 2012, the amount of Japanese imports of LED lighting products overall present upward trend. Among them, the amount of imports ring up more than the largest quarter of 2012, the chain rose 31.53 percent, the largest year-on-year increase in Quarter 2 of 2012, an increase of 100.72%.

Driver Japan LED lighting market growth momentum

First, the Japanese government policy to promote

Widespread use of incandescent lamps, it will result in a large number of high energy consumption and carbon emissions. Therefore, the Japanese government has long recognized the importance of energy conservation and environmental protection. After the passage of Kyoto Protocol in 1997, Japan actively promote architectural LED lighting, abatement of carbon dioxide emissions. In 2008, the Japanese government revised energy bill savings, strengthened by modifying the law to reduce carbon dioxide emissions.

On the Global warming discussions held in 2010, the Japanese Ministry of Economy made ​​the decision in 2012 to prohibit the sale of incandescent, some manufacturers have also announced that they will stop the production of incandescent lamps, and to improve the yield of the LED lights. In 2010, Japan LED bulb penetration is 16% and has reached 30% in 2012.

Second, Enterprise competition contributed to the price reduction

The revitalization of the architectural LED lighting industry in Japan is actually derived from the price-cutting strategy of Japanese companies. For a long time, Japan lighting market is dominated by five giant. In 2009, Sharp introduced a LED lamp which is less half than the market price, thus opening the LED lighting market competition. The competition between these large enterprise groups LED Tube to the original price of eight million yen down to four or five thousand yen.

Russia will be New World of China’s small and medium-sized architectural led lighting enterprise(2)

Rectangular lighting said, the future development direction of architectural led lighting is the field of lighting design. The rectangular thinks that the part of light source part (LED illumination finished)  is for replacement -type civil market.It is difficult to make a difference.At the same time,  the meaning of of light source part difference is not big.

architectural led lighting

Small LED enterprises in the Chinese market, LED inside editors think that identify the market position and doing fine and stronger single product more suitable for the development of enterprises.Some enterprises should also identify the target market. LED inside reporter visited the market and found some small LED enterprises in Shenzhen earn sudden huge profits just by export LED lights ,3WMR16 LED Spotlight to South Africa or India.

LEDinside think that Russia formally joined the WTO today.The import tariffs had somewhat reduced recently, forward to continue to decline
, bring new trade opportunities will extend far beyond the digital manifestation.In the low-end export enterprises of LED lights can go to Russia to see .The current pace of development of the Russian LED lighting market, the Russian architectural led lighting market is likely to become the “New World” of China’s small and medium-sized LED business.

Mood lighting is a flexible, interactive, dynamic lighting use, state-of-the-art lighting technology, bring changeable, clever lighting environment, it is not only energy-efficient and easy to operate, and the consumer’s shopping experience into sensory enjoyment, in order to stimulate sales.

The LED commercial effect is also an increasing number of businesses, which is a recognized data. Last year, Eneltec in the LED business growth gained more than 100%.

In fact, LED widespread use has become a trend, the current incandescent gradually withdraw from the market, and fluorescent will be put in place in a short period of time and in the field of commercial lighting and LED and other appearance on the same stage. Due to the use of mercury in a disused that will pollute environment, so to replace LED fluorescent lamps is inevitable, a great change has quietly begun.

In New World Department Store, one people said, in today’s competitive architectural led lighting business, it is not just the icing on the cake, sometimes boon.

Russia will be “New World” of China’s small and medium-sized architectural led lighting enterprise

LED companies in China was closed by the mainland market “internal problems” and “foreign aggression”, numerous large LED lights companies began to shift attention to two aspects:

One, try to get government grants, and try to support the market opened that day;

Two, more participation in government bidding projects to achieve business operations.

architectural led lighting

But the above two points are circles around the government regulation, and it should be the strength of the company’s games. The industry believes that, under the case of a market downturn, to open the Chinese LED market is the subject that many LED companies are facing, especially China’s LED lighting market. At the same time, China’s architectural led lighting industry should not just be a big companies’ world. Although standardized mass production era, small companies do not have a strong competitive advantage, while in some certain segments of the field, the big company will not be flexible than small company.

LED inside lighting market believe, for example,  the two most important factors are restricting Chinese LED lighting market are price and market awareness. Affected by the awareness of the architectural led lighting market, China’s township and rural markets is still a “ruins”; urban lighting market restrictions by fluorescent lamps, it is also difficult to develop.

For the enterprise development center, the industry also gives a different view. Neo-Neon China CEO Mr. Chen Yueming said, thanks to the well-developed network platform, today’s market is different from the past. He said that the opened form of  LED lighting market is less and less important, while the value of the product itself is the fundamental driving force of enterprise development.

The Linsen said, to meet the practical use is the key LED R & D. According to the needs of the practical application of the product, we need to refine of R & D and production, which can reduce costs, in order to guide the sales prices fall, the market can get further open.

Many industry experts also gives his own views, and they believe that the projects in the pipeline is also a way for architectural led lighting market, but the requirements of the product is very high, and need the support of the engineering and technical aspects.

White Ray will become the mainstream of architectural LED lighting industry in 2013

It is estimated that the compound annual growth of LED lights industry in Europe is around 38% in next five years, which is the second fastest growing mature market after Japan. Topping the lists were architectural LED lighting (45.8%) and commercial LED lighting (39.2%) due to the price-carelessness and quality-chasing of customers in these two fields.

 

 

White Ray will become the mainstream of architectural LED lighting industry in 2013

 

It is showed by European LED lighting market research report (2011-2015) that the total size of the global architectural LED lighting market is about 3.191 billion USD, accounting for approximately 29% of the overall LED lighting market. Europe, as the prime market, will occupy more than 35% of the global LED lighting market, with an estimated market size of 1.12 billion USD.

 

The multi-color property of LED chips made most business organizations in Europe more willing to spend money on colorful lighting design to promote the cultural and tourism value to attract more visitors.

 

In the past, RGB lighting products were the mainstream in outdoor landscape lighting and indoor decorations. Not until 2011, LED demands were far exceeded by supplies, making the ASP of high-power White Ray LED lighting products dropped by 35-40%. Architectural LED lighting manufacturers started to use White Ray LED lamps. With the rapid improvement of White Ray lighting efficiency and the sharply dropping of prices, it is estimated that by 2013, White Ray will take place of RGB/Color become the mainstream among architectural lighting applications.

 

According to the recent research results, our country has six giant production bases for architectural LED lighting currently. In the first half of 2011, China has put more than 30 billion yuan in LED lighting industry, in which architectural lighting took up 30%.

 

However, the rapid growing trend also brought in disadvantages: the “vicious competition” between companies will weaken the digestion capacity of the market, or even worse, destroy the new-built confidence of this emerging market. Customers’ trust can be easily seriously injured by low-quality products. Once failed to obtain sufficient recognition from market, it is very easily for a new-born industry to be at a virtual standstill for many years. Experts suggested that, before developing architectural LED lighting, government and giant LED enterprises should and are responsible to establish a uniform standard to keep from a potential market chaos.