To carry out public led lights marketing

For many famous brands, with public service activities to expand the brand, the sales amount has become effective way. National large-scale township promotional activities at the fair Town. The United States in the microwave to select the part of the township primary school to carry out the giveaways of microwave campus, accompanied by activities of “sending film to the countryside”, which spiritual and enrich rural residents and cultural life.  Similarly, since 2006, Sky-worth has launched a project called “SKYWORTH new rural theater project” , a total investment of 10000000 yuan, to 600 counties of countrywide 4000 townships, about 80000000 to 100000000 rural audience film. Sky-worth also has with the vat-ti and song of the four seasons at the led projects. Sky-worth held in new rural theater project about LED lighting industry at the same time, in various parts of the marketing and brand promotion of the combination, in promoting the brand in the process of promoting sales and marketing, in order to achieve a win-win situation.

Lighting industry public service marketing activity first is worthy of mentioning Opple, in 2007, Opple gain a very good reputation through the “CCTV Spring Festival”.

However, this public service activities is best to be able to fall to the ground which is like Mid-ea, Sky-worth, as the middle of the depth of consumers. Last year during the Beijing Olympics, OKES held the floor of the public welfare activities and complimentary LED lighting industry products to farmers and schools in some poor and remote areas. Consistently take the invisible channels of NVC that began to emerge to strengthen the promotion of the ground. NVC initiated this year, “light action” energy-saving lamps, which carried out large-scale public activities “bright line” support the educational undertakings of the mountain villages. This event not only expanded the NVC brand influence, but also benefit for the NVC to deepen the channel construction in third and fourth degree markets.

Almost simultaneously, Op charitable activities fall to the ground in Shandong Province to carry out a “the Yimeng bright line” activities and to help cataract patients back to health. In fact, we can see that these public service activities is a way for three or four markets and rural led street lights markets.

The development of new LED Lights markets: in the countryside

With the increasing fierce market competition, many enterprises have turned to broad villages and towns and rural areas, in the construction of new countryside under the banner, townships and rural appliance and lighting products demand is increasing, the last year the “home appliances to the countryside” policy to further stimulate the demand, therefore, more and more enterprises began large-scale development in three or four levels of led tubes markets and marketing campaign.

Mid-ea microwave start to launch “fair 1000 Town Line township promotional activities, which is a popular project of the National Health advocated by the United States in the microwave cooking, organizing related activities in the 1000 township tour last year. Penetrating the “health and efficient fashion” concept into general township. The idea of Mid-ea microwave is that as a microwave oven market, in order to maintain sustainable development, must be from the industry before the vicious competition into training users to expand the market. With the helping of “home appliances”, the vast scale of the township promotion, aiming at watering trees poured root”. The only way to close to the township consumer. So that the enterprises can grasp the initiative in the future market strategy for a population of 900 million.

Mid-ea rural strategy for the LED lighting industry is undoubtedly a useful inspiration. In fact, microwave and general lighting products, led flood lights sales prices and consumer groups are almost the same. Many lighting companies stay in the city, even in the country not involved in some of the pioneer which has been making great efforts to open up three or four markets. Australia  Keshi is an important case to develop the county-level market this year. This year, Australia Keshi lighting Cultural Festival “held in the vast areas of the county, loved by the masses of entertainment and sales promotion. In fact, this is a relatively common terminal promotional activities, but OES did a lot of character, which is very effective to OKES. The sales increased significantly. The next step is to continue to push forward to the town and villages. Of course, there is a certain difficulty for lighting companies. In the township of Chinese LED lighting industry, the store is still rare.

Construction of the new cooperation between the LED Lights manufacturers

Whether it is home appliance industry or the lighting industry, almost all the problems of conflict by manufacturers. In the lighting industry, for example, this year, the biggest events is the NVC and its Zhejiang Operations Center China policy linkage disputes. NVC set up the undo operation center in Zhejiang, and the brand in other led lighting industry enterprises also exist in some part. Then, the lighting industry for cooperation between the manufacturers raise new questions, it is immutable or frozen, or destroy the old and establish the new? Although the lighting industry does not have any action in the channel model right now, yet for the futher, both sides can not think over.

Midea in the promotion of microwave oven, put forward to establish extensive Associated Companies act.Midea microwave oven promote the channel change which is the original “administrative standard” management for the improvement of “market oriented” management. Midea attention the market share of the net profit before, dealers are concerned about the net profits. It is often produce two appeals conflict. Associate Companies is established, the offices and distributors are tighly engaged. The Associated Companies and distributor signed a contract with is 5 years, what is equivalent to give dealers 5 years contract period, so he dared to plan, and to invest.  While the Midea’s opponent Galanz is widely established “joint venture subsidiary, the traditional marketing center and office management, model completely quit, and all sales subsidiary”, the traditional led lighting industry marketing center and office management model completely quit, all sales subsidiaries have independent legal personality, which is also means that each company has on the local market management decision-making, manage independently, and responsible for their own profits and losses. “Previously, manufacturer is among the sale, short-lived business, now, the sales has not adapted to the demand of new situation. Our future cooperation mode is the manufacturer to establish a sustainable profit, sustainable business model and business relations.” Du Jiangjun said, “the channel change is an inevitable  competition. Reform should enhance the competitiveness of the premise. Safe and controllable, energetic, healthy and sustainable, is the channel change.

Survival and development of lighting industry and led lights industry must continuously reform and innovation. Not only is the technology innovation, marketing innovation can not be a lot of marketing reform which will tend to be more economic benefits. From the first shopkeeper to dealers, on behalf of the processing to the brand, the lighting industry has matured. Whether how the company works, in particular, specifically how to do marketing. This is a problem worthy of our business thinking of led lighting industry.

LED Lamps City as a mainstream channel should be adept at mass marketing

In lighting field, lighting city is the mainstream channels. Most of products are sold by Lamps City. With the increasing of the lamp city, the other channels are intensified competition Lamps city is also faced with the issue of marketing innovation. At the Forum, introduced by the representative of the Hong Kong Harbour City marketing practices. Hong Kong, Harbour City, Hong Kong’s largest shopping center, in the growing competition of the market, the successful use of the product mixed strategy, operations strategy and promotional communication strategy, consolidate and improve market position. These three strategies, simply select marketable goods as much as possible, to improve the management of shopping centers and services. Strengthen external advertising.

led lighting industry is the consumer goods of all residents, but also for art and technology. Consumer packaged goods around Lamps City should seize these factors and to good use and play, like Hong Kong, Harbour City, as the form of promotion LED lighting products sales , to achieve win- win situation. Some other advanced Lamp City have shown. Colliers Beijing, Chengdu Golden Palace and in the choice of approach lighting brand, variety and quality are increasingly “picky”, to ensure goods in order to meet consumer’s demands, and adapt to the trend of consumption. Chongqing Oriental Plaza lighting, strengthen market management and improve service levels. Zhengzhou Jintai into holding model contest and led lighting industry culture festival, the Shilai River in Beijing City Lighting held the “spring breeze” public  welfare activities, and so on, these practices have successfully expanded the lamps city public influence, and promoted the sale of lamps. Of course, integrated shopping center have many successful experience which is worth of Lamp city to learn from.

Such as a LED lights business in October last year into the field of LED lighting, participating in the Guangzhou International Lighting Fair in June this year, after the show received some foreign customer inquiry and send samples, due to the lack of factory preparation, hurriedly prepared samples, aging test is not in place, the results of product to the customer when the normal lights have been customer complaints. So I think you want to gain a firm foothold in foreign markets, the quality is the first, and it is out of question to talk the business without good quality.

A lot of investment LED lighting industry, the proposal for these new entrepreneurs?

Mainly depends on the hands of the funds. Less funds can only be cut from less input LED street light applications, but the positioning of the product is very important. But the positioning of the product is very important. Once the selected direction to a certain extent determines the success and failure of the enterprises. If funding is sufficient, you can enter the middle of the package. Package surface is not difficult to procurement chip package. This step is good or bad impact on the chip of the angle of the light and light ratio. So it is a great technical content step.

The investment package must be aware before the package, so it will be even more smoothly. The newly established LED lamp factory will always be the development of new products and chaos. The sample produced is more rough. And the production process is a bit confusing. In fact , the root of the problem is the lack of engineers with some experience. Production line workers are the low level of understanding of LED lighting industry.

The key to solve these problems is to make full preparations before the plant is built. planning the development direction of a good product, so that confusion does not appear in the mass production process. Another point is to recruit engineers with some experience is very important. After all, a good engineer can save enterprises a lot of detours cost and time, and also can promote the technology level of the other engineers.

 

From the current market trend, the price war has begun. In particular, after the production of LED lighting and famous Zhongshan large-scale penetration of LED lighting, the competition becomes more intense. Low price record has been renewed. We can only rely on the number of spell profits. As far as I know, the higher corporate profits only have few products lines. But more products within a single series, the quality of the high-end line, mainly for foreign markets.

How is the profit for LED Lights foreign trade?

Current of the lamp price of foreign markets decline, for example, 18W LED fluorescent tube in early is 240-280yuan/piece, and now has dropped to  210-230yuan/piece. European market is relatively better, but Africa and Asia is relatively low. Such difference has created various led lighting industry business development ideas are different, others insist that the route of the high price of higher quality, some choose a low price route.

Which kind of light is more expensive?

Now the most expensive products are the demanded products such as led lighting industry fluorescent lamp, LED bulb lamp, LED spotlight. Because the using amount of these lamps are huge, an office space raging from several thousand to as many as tens of thousands of 10 hours a day. According to the lights count, all-day power consumption is still very alarming.  Like LED lamps for light lamps, LED interior lighting home light market has not to the extent of large-scale outbreak. First, this lamp usage as LED fluorescent tube, the second is the high price of the products. Another is the LED glare problem. The above problems have constrained its growth rate, and large-scale replacement still need time.

If you want to make lighting foreign trade, where the technology should pay attention to?

A lot of led lighting industry wanted to foreign markets, foreign markets, particularly stringent requirements on energy saving and environmental protection, while the LED is the best alternative for energy saving and environmental protection. Many companies for short-term profits. Do everything possible to save material costs, this resulted in the samples and mass production of great hair.

 

 

Recently, the Chinese national green energy demonstration project pilot areas “12” green-lighting section to change the demonstration project conference held in Guangzhou Pavilion Area B Conference Room 1,.

 

At the meeting, the Director of the Commission of the China Environment and Resource Xue-min revealed that the Environmental and Resources Working Committee will be arranged in the “12th Five-Year” period of 8 billion yuan central extra budgetary funds, the purchase of 4 million highly efficient led high bay lighting products, will drive not less than 30 billion yuan in local matching funds.

 

The face of the chaos of the LED market and fierce competition, the Chinese government to encourage the development of the industry while taking into account not just take the money out to businesses, then something happens.

 

Commitments made in the 2011 Copenhagen, Denmark, meeting a large extent depend on the LED industry to helping to complete the implementation, but not every led lighting industry companies have such qualifications and strength.

 

What kind of led lighting industry the opportunity to receive financial subsidies?

LED companies in China have close to 5000, it is clear that not every company can get the subsidy. Industry sources say that the possibility of access to financial assistance of the following companies:

1． previously announced by the Chinese government approved the list of EMC’s enterprise;

2． a strong R & D capabilities, and national scientific and technological incentives to enterprises and patent certification number of the enterprise;

3.      Sales in more than 30 million yuan;

4． good corporate brand reputation in the market;

5． The domestic type LED lighting companies;

 

IMSResearch market the analyst JamieFox in the 2012 British International LED Exhibition (EuroLED) said, the market value of the high-brightness LED lighting industry for general lighting applications reached a peak in 2017, then began to fall with the rapidly falling costs of technology. LED supplier’s “Golden Age” in 2013 to 2017.

 

Fox said that during this period, the LED market penetration is expected from the strong growth of a few percentage points to 10 percent in 2014 and 2017, 25%. Although the cost of the LED lighting industry in the next five years may be declining rapidly, but this is 2017, in order to hinder the growth of the market value of the general lighting applications in the field of LED chips.

 

However, after 2018, the market reached saturation, with the decline in LED prices and provide a long service life due to LED technology led lamp replacement rate, the field of general lighting applications, led high bay market began to shrink.

 

LED lighting industry in the broader market will usher in significant growth from the current $ 85 billion to $ 120 billion in 2017. But with the cost reduction and saturation of the market, ten years later, the market size will shrink to 105 billion U.S. dollars.

 

A key driver of cost reduction is one of the GaN LED chip production from the sapphire or silicon carbide substrate to the transfer of the silicon substrate, this new way of being the support of many of the major manufacturers in the industry, although varying degrees of success.