How does the China led lights manufacturing advance toward the world? With what to enlighten the world? How does the Chinese brand create value?
In 2007, “made in China” has drawn attention–nearly 50% of the world’s clothing, 70% of the toothbrush, 75% of the toys, 80% of the microwave oven are close to the Chinese-made label. Unwittingly, Chinese manufacturing has gradually went into the daily lives of millions of households around the world.
Unlike toys, clothing and home appliance industry is so impressive, but the data show that China has become the world’s largest producer and exporter of lighting appliances country, in 2007, about 160 billion yuan output value of China’s lighting industry, exports of $10 billion, accounted for 18% of the global market share. The lighting industry is quietly becoming the backbone of China’s manufacturing.
But on the other hand, the Chinese lighting industry is bright industrial , dark original imitation rampant, serious deficiencies in the spirit of the original. Someone will summarize all the chaos of the lighting industry for dozens of strange; It is not allowed to take pictures by the Western name famous lights sold as lights, sell lights as good as OEM.
The original deletion syndrome parsing
The underlying causes of the lighting industry in China, from my point of view, why they do not attach importance to the original value? it mainly for the following reasons:
First, patent awareness weak. The Zhongshan Guzhen known Chinese lights are lighting manufacturing companies, thousand of brands, mid-held lights Fair fame, but really have patented technology, with the original products companies described as rare, the so-called new exhibition is nothing more than “wearing a new vest” old type, the so-called high-end manufacturing, which is nothing more than a face-lift mimicry. Truly international brand enterprises and international buyers are reluctant to dare not to participate in the Light Fair, because they are very clear: If they launch new products, one week or one month after their “twin brother”will appear in the Chinese market with low prices. The local enterprises known as “coyotes” no patent consciousness, and do not respect the rules of the game.