In China’s lighting industry, Is there any designer background’s vice president, president? In my sight, it is not ideology first, we never would be no respect for designers. It is impossible for the Golden Buddha table-classic case, and for Lee North “creative executives. If China’s lighting industry want to went into the world, to light up the world, it must learn some led lights tips.
The first one: emphasis on design and reuse designer. Revitalizing the designer’s asset, reallocation of corporate resources, using the best steel in the knife’s edge, to speck to rely on the product strength, open the market door to replly on word-of-mouth marketing, the most important is to have the ability to design talent on the important bits. There are necessary to go up the designer treatment.
The second measure: teh emphasis on culture, reuse planning people. Lighting brand, not only lighting design is refined, styles, materials and colors to maintain the orginal style continuously injected into the Chinese element. At the same time, the logo requires beautiful. If LED China lighting industry want to stand out their brands, it is necessary to speak out the beautiful legend. If there is no charming story, it is difficult to show their difference.
The first type: To respect intellectual property rights, to emphasis on proprietary technology. Knowledge has double side, priceless and valuable. The patented technology is a double-edged sword, the key is how you use it. Intellectual property, patent technologies are just like the nuclear weapons of enterprise, strategic aircraft carrier. Without them, the enterprise will be like a country without a “defense force”, “Fight the Power”. Only theory without practice is always a “paper tiger”.
The second type: To respect customer. The purpose of all innovations is to serve better customer. The products of a company are usually the combination of science and technology with the customers. Do not just ask what the customer needs, and then give the things when asked because the customer will ask another before you finish this. The customer does not ask thing what they think is impossible, but science and technology they might walk in their front. So we should have one eye on the trends in technology, walking in front of the customer, and have another eye fixed on the needs of customers. Only with two ways, can we go into the road of the “original”, into the “blue ocean” , and to the world.