At present, traditional lighting still occupy absolute market share advantages. LED lighting market penetration is still very low, the latest information indicates that the LED lighting market penetration is only about 7%. The reasons are mainly the following:
1. The high price of LED lamps.
2. promotion lag.
3. Retail Distribution does not put in good force.
At this stage, led industry lighting companies should not only focus on application-oriented product development, but also pay attention to brand building. At present, most LED lighting companies play the “green energy”, “low attenuation”, “long life” concept, but it has not be acceptable to the majority of consumers. The market are flooded with cheap inferior products, which seriously affect brand of LED lighting credibility.
Businesses want to do appropriate measure.
2012 was a reshuffle year for terminal dealers, “the strong get stronger and the weak are eliminated,” the general trend is hard to change. Can I get through in this winter? and it depends on the financial strength of the business and the business model of the lamps. On the circumstances that the country’s major flow decrease each year, if the business still wait for the client to send home, it is undoubtedly the worst response. While for the led industry lighting companies, they are also facing the problem. The pipeline provider can not be found in the terminal. At present, many LED Tunnel Light companies have chosen to open outlets. Such as shellfish crystal semiconductor lighting in Shenzhen Parc Oasis Lighting City opened factory outlets directly.
LED pipeline construction trends
How to blaze a way out when one enterprise does not form the industry standard, and in a full of the cohabitation quality LED market? Quality is the key to victory, and also product reputation and brand symbol, and LED terminal market in the next competition will be the brand competition .
1, the development of led industry store.
2, on the Major Lamps City or city building stores sell lamps as a trial. Or operated in cooperation with local core dealer, but in the short term the mode of promotion efforts should not be too great.
3, part of the LED lighting business cooperate with the well-known brand and well-known brand of Direct stores Distribution.