Philips Smart Lighting Experience Hall renewed its appearance

"Philips, as a century-old leading brand in the global lighting industry, leads the continuous innovation and development of lighting technology and product design." Signify Global Senior Vice President and President of Northeast Asia Wang Yun said, "We hope to rely on a new Philips smart lighting experience The pavilion will showcase the latest smart home lighting concepts and products to consumers more vividly, promote the rapid implementation of global smart lighting technology, and serve the ever-increasing demand for China’s home lighting solutions."

Philips Smart Lighting Experience Hall renewed its appearance

The newly unveiled Philips Intelligent Lighting Experience Hall took the lead in landing in Shanghai Yuexing Home Plaza. The overall design of the store is inspired by the Dutch new stylingism, based on the minimalist geometric structure, and through the orderly and changeable arrangement and combination, it presents a flexible space display effect. The design not only echoes the Philips brand's 130 years of continuous pursuit of technological innovation and the cross-border integration of the stylistic artistic concept of seeking simplicity and regular form, but also strengthens the brand image of both inheritance and innovation.

The experience hall adopts Philips' global unified design language, echoes the product design style of the global design team, and enhances the overall sense of technology and interactivity of the store. The transparent store display promotion breaks through the traditional sample exhibition mode, adopts display area, experience area, large screen interactive experience, and displays the brand's full range of home lighting products in layers and diversification, which vividly reflects the internal superiority of the core and external beautiful product characteristics.

Adhering to the centuries-old heritage and innovative practices, Philips advocates "human factor lighting" as the foundation, and fully considers the style, art and home taste presented by lighting products on the premise of satisfying visual effects. The global design team has released the "2020-2021 Home Furnishing Style Guide" for the Chinese market, proposing the four mainstream Chinese design styles of "simple style, light luxury style, Nordic style, and natural style", and continue to integrate the four major styles. The design language of the company is combined with the latest intelligent interconnected LED technology to launch a variety of home decoration finishing touches.

In the Philips Intelligent Lighting Experience Hall, the spacious and bright exhibition space is matched with the restoration of the mainstream Chinese home style, allowing the Philips lighting products to jump out of the plane picture, showing the wisdom and meticulousness of the Philips lighting design team in the product creation. The smart home lighting interactive area at the focal point of the store not only displays the full range of Philips smart Wi-Fi LED products, but also introduces multiple control experiences such as remote controls, voice, sensors, and mobile applications to help consumers intuitively understand smart home lighting throughout the house. Various possibilities, with the lighting design services provided by the store, provide customized solutions to increase home convenience.

With the rapid development of technologies such as the Internet of Things and smart interconnection, Philips Lighting has gradually realized the transformation from products to smart interconnected systems and services, relying on Philips smart lighting experience halls across the country to provide consumers with one-stop display and design services. The brand-new store design combines intelligence and design, links products and services, shortens the pace of product landing, promotes the accelerated landing of home lighting intelligence and the continuous expansion of smart applications, and brings more consumers innovative technology and design experience.

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