LED commercial lighting stimulate consumer desire

2.0 times in commercial lighting, LED lighting "magic" so that consumers get comfortable shopping senses and enjoy shopping in physical stores and stimulate consumer desires, resulting in a new era in commercial development to become a powerful marketing tool. In this paper, the second in the series immediately following the first part of the business to meet consumer comfort 2.0 sensory lighting, consumer psychology to promote LED, the second part of the discussion to meet the consumer psychology of LED commercial lighting features.

Expert recent LED illumination expression studies showed that the color of the object, since the CRI for blackbody radiation proposed continuous emission spectrum for the LED light source spectral waveform like the steep, narrow evaluation band light of a certain color errors, so many organizations working on lately evaluation LED light source can be more expressive and accurate.

One of the options is based on the CRI, increase GAI (GamutAreaIndex) color gamut index to increase the visual experience to improve the evaluation of color quality. The figure is the color of the mall in a high-performance color rendering index (CRI> 80) and high global index (GAI> 80) under light illumination inside the garment.

Commercial lighting LED light source expressive 2.0 Another feature is the use of a special color point, according to market goods to focus on refining the characteristics of goods contrast, color, to attract customers, and actively guide customers to the product consumer psychology.

2.0 times in commercial lighting, such as or high, or fine, or colored, or wedding, or clothing, cowboy, meat, bread, fruit, fresh vegetables, etc., gold, jewelry, jade, diamond, mahogany furniture, wall plates, cutlery and other commodity markets refined texture, color and other special quality can be expressed with. Let the light to reflect commodity "quality", which is the source of "light quality" feature.

Another important manifestation of the dynamic lighting LED lighting expressive. One innovative commercial lighting 2.0 is needed is a dynamic, interactive. This is the traditional lighting can not be achieved, but also as a semiconductor LED lighting device that can quickly switch, light intensity, color temperature, color changes, etc. to establish a complementary interaction between people, buildings, goods and light commercial space in between. People-centered, to achieve light, people and goods, and the interaction between people and people and the environment, and in the inside, smart phones, wearable devices can become interactive window. Let expressive dynamic light to attract customers into the store, interested in commodities, helping businesses selling physical goods.