Love street lamps illuminate Shizhu County, Chongqing

Recently, on the roadside of Hongxing Community, Shizhu Tujia Autonomous County, Chongqing, newly installed street lamps were lit up in the night. Ctrip Finance and its channel partners successfully completed the installation of 33 street lamps for Hongxing Community. This public welfare action further improved the travel conditions of local villagers and illuminated the rural roads with love actions.

On the newly installed rural street lamps, the words "Chengda Goose illuminates the rural roads" shine in the night. This is not only a vivid footnote to Ctrip Finance's practice of technology to help rural revitalization, but also a warm witness to digital financial services taking root in the countryside.

Financial technology services are not cold numbers and transactions, but a bridge with warmth, responsibility, and the transmission of love and hope. As a financial technology service platform under Ctrip Group, Ctrip Finance continues to explore diversified ways to empower rural revitalization. Since 2023, Ctrip Finance has launched a public welfare activity to help farmers "Hand in Hand to Wealth Plan", from credit services, rural tourism to agricultural products live broadcasting, and continuously expand the depth and breadth of rural financial services.

In the future, Ctrip Finance will continue to work with channel partners to leverage the natural advantages of "finance + tourism" and contribute to the rural revitalization and development.