Fluence, a plant lighting company under Osram, wants to expand its EMEA business
According to foreign media reports, Fluence Bioengineering, a plant lighting company under Osram, recently announced a series of partnerships that will help it establish business in Europe, the Middle East and Africa (EMEA). Fluence will develop business cooperation with growers outside of Papenburg, Germany, which will not only gain new customers, but also have a potential impact throughout the EMEA region.
Although Osram is positioned as a global business, Fluence's focus is more on North America, especially the cannabis business. But the company has always provided lighting fixtures for the design of vegetables and other cultivars. In addition, the company is also actively expanding to regions outside the North American continent.
In Germany, Fluence cooperated with system integrator Elektro Evers to sell and install its gardening system. Norbert Broring, Managing Director of Elektro Evers, said, “We are very happy to work with Fluence and bring deep horticultural lighting expertise to Papenburg growers”, “As a subsidiary of German lighting innovator Osram, we know we have found The right partner. Our common advanced solutions will enable customers to grow plants under optimal conditions while reducing energy requirements."
Fluence's collaboration with Gartenbauzetrale, a food cooperative representing 49 family farms, was a success. The 100-hectare farm produces vegetables and herbs all year round.
Marco Lüpken, head of control at Gartenbauzentrale, said, “Our members are looking for the most innovative and reliable technology for their farms.” “High quality and consistent product quality and predictable output throughout the year are the keys to our business. Fluence ’S precise high-intensity lighting solutions enable our growers to meet and exceed their growth goals."
At the same time, Fluence hopes to use its success in Papenburg to expand its Europe, Middle East and Africa (EMEA) business. Timo Bongartz, Fluence's general manager for Europe, the Middle East and Africa, said, "We are very happy to be part of Papenburg's complete ecosystem, enabling growers to succeed in an extremely competitive environment." "Through our horticultural lighting solutions They can produce higher-quality products in a shorter period of time while saving a lot of energy. We are very happy to cultivate these partnerships through continued cooperation in the region."
Fluence Bioengineering was acquired by Osram in 2018. Its main business includes the development and sales of lighting products for vegetable and medicinal plant cultivation. Among them, the LED plant lighting system based on OSRAM LED chips has a wide range of application value, and is especially suitable for use in Develop vertical agriculture in urban areas. The acquisition expands Osram's plant lighting product portfolio.