LED intelligent lighting "undercurrent surge"
Under the joint influence of various factors such as continuous upgrading of technology and changes in consumer concepts, the sales of smart-related devices have gradually become popular. Smart home products that can bring convenience and comfort to people have gradually entered thousands of households and penetrated into people's daily life. In this context, the smart home industry is becoming more and more popular and has achieved rapid development.
Among them, intelligent lighting, which is an important part of smart home, has also entered the fast lane of development. According to statistics from the China Commercial Industry Research Institute, since the rapid development of the smart lighting industry in 2017, the market size has
grown from 14.7 billion yuan in 2017 to 39.8 billion yuan in 2022, with an average annual compound growth rate of 22.04%, showing a relatively high speed growth trend. The smart lighting industry, which contains huge development potential, has already had players here. In addition to smart lighting companies, traditional lighting companies and smart home companies are also emerging frequently.
In recent years, digital and intelligent transformation has gradually become the mainstream trend of enterprises in various industries, and the lighting industry has gradually entered a new stage of development. At the same time, major traditional lighting companies have also begun to actively transform and make efforts in the direction of intelligent lighting. In 2021, NVC Lighting has established three research and development directions: intelligent lighting, healthy lighting, and integrated lighting. Coincidentally, Opple Lighting is also continuing to deploy in the field of intelligent lighting. The reason why traditional lighting companies are scrambling to explore the field of intelligent lighting is related to many factors.
First, traditional lighting companies will develop smart lighting business, which will help cultivate new growth points. With the improvement of people's pursuit of quality of life, they also put forward higher requirements for home experience. Traditional lighting equipment can no longer meet their needs. Instead, intelligent and personalized products are more popular. Therefore, there are more and more Consumers are willing to try smart lighting products to improve the quality of life and enhance the home experience. As consumers gradually increase their acceptance of smart lighting products, the potential of the smart lighting industry will be further released. However, traditional lighting companies' efforts in intelligent lighting not only conform to the current development trend, but also cultivate a new growth curve.
The second is that traditional lighting companies have rich experience in product manufacturing, which can provide assistance for the launch of their smart lighting products. Most of the traditional lighting companies have been deeply involved in the lighting field for many years and have accumulated rich experience in production and manufacturing. Although the biggest feature of intelligent lighting products is intelligence, product quality is always the core, so manufacturing is also an extremely important link. The production and manufacturing experience accumulated by traditional lighting companies over the years can also be applied to intelligent lighting products, which can shorten the development and production time of their intelligent lighting products to a certain extent.
The third is that traditional lighting companies have established a complete offline channel, which can be used as a basis to accelerate the promotion of their smart lighting products. For smart lighting products, experience is extremely important, and offline stores can serve as an important scene to provide users with a more realistic and intuitive smart lighting experience.
Traditional lighting companies have been laying out channel construction for many years and have built a complete channel network. Traditional lighting companies can also use this as a basis to provide consumers with immersive smart home experience by opening smart experience areas in offline stores. And then stimulate the enthusiasm of consumers to buy. For example, Opple Lighting is successively establishing a smart experience zone to bring consumers a more intuitive experience. It is understood that Opple Lighting has developed more than 150 whole-house smart experience halls, and opened up nearly a thousand joint exhibition areas.