作者：Blade

LED fluorescent replacement era

Moreover, 16, after the completion of each level, the power class of led will be the carrier, and will be the power of displacement for led business, many areas of which the place visited a few years barren. On the pattern of LED is also very bad! 17, there will be a number of powerful led enterprise and its affiliates enterprises, l 18, the predators to kill in Taiwan. LED just LED fluorescent replacement.

LED fluorescent replacement era

We just wanted to live, one, packaging enterprises take the lead into the merger, acquisition, closed down the historical spring tide. Two, oblong, Wanrun, ground, country star, Hongli, on behalf of the new forces, with the capital of force on the market to launch a new round of shock. In three, the Department of Taiwan still indulge in the back light, lighting attempt nothing and accomplish nothing. In four, huge liar enterprises start current. In five, China government lost, transfusion around the “fool”, behind the shadow of private enterprises. Six, to prevent earth ground, Dehaona order velocity. In seven, the vitality, the channel appear united outwardly but divided at heart, such as a Titan from G, leadership rendered ineffectual by recalcitrant subordinates. In eight, around the dealer is still have a blurred vision, in succession from town to purchase parts to assemble their own, local OEM, spot sales, and we look forward to the new brand was born. In nine, the old town as the world’s largest lighting industry base position still can maintain ten years.

Shenzhen enterprises in the taste of domestic after suffering, is plunged into the trade and do not look back. In ten, EMC models after years of operation, price, energy level were unprecedented challenge, market gradually being abandoned. In eleven, OLED and even PLED has been put on the schedule, electrode-less lamp still have the market, have enemies in front and rear LED. In twelve, LED fluorescent replacement link without support package, package form began to emerge, natural light, replacing the yellow light of low color temperature white extraordinarily popular in market. Infrared emission tube 850NM recession.

In thirteen, combined with China’s current situation of natural resources of labor, recruitment difficulties, as well as the Chinese characteristic owner control cost advantages, professional engaged in LED Tube Lights assembly processing size of the factory there are living space as in the past, focusing on brand, channel lighting company began. Fourteen, there are more than 10 years of China City, three lines brand is really not that easy to fall, facts prove that can always find the living space. In fifteen, channel pattern, business pattern, the countryside surrounds the city mode, market segmentation model, foreign trade … … China various marketing elite have for LED fluorescent replacement sales give advice and suggestions. For their own development of enterprise is the best mode.

The second chapter: Jiangxi LED industry development situation analysis in 2012

LED product development, Nanchang University stands forefront

It is understood that, as approved by the Ministry of Science and Technology, National Engineering Center of silicon semiconductor lighting Nanchang University, Ministry of Education, Luminescent Materials and Devices, Engineering Research Center, the National Development and Reform Commission approved the nation’s first national local solid-state light source the Joint Engineering Center, as well as the Ministry of Education approved the establishment of the National Higher Education Engineering Research Center, the first light-emitting materials, building open and public technology platform, LED industrial generic technology research and development, apply for a patent, and to authorize the use Nanchang carry LED industry investment, the LED enterprise technological progress, product upgrade support.

Jiangxi LED industry development situation analysis in 2012

In addition, in order to fully reflect the superiority of energy-saving LED lighting products and product and product application of diversity, Nanchang City Road, landmark buildings, tunnels, railway stations, stadiums, squares and other public places use the LED lighting products separately.

Nanchang force to hurry form a complete industrial chain in Jiangxi LED Street Lights.

According to the understanding, Jiangxi province plan to start the construction of an annual output of 4000000 blue DVD project next year, the Large power lighting device project, long-lived LED street lamp power supply project, and annual output of 20000 square meters of high-definition. They started construction Red LED chip scale production project from 2010.

Complying with this photograph, in the industrial layout, Jiangxi province will be planning to form LED industrial spatial development pattern of “one center, two fulcrum, and multidimensional diffusion.” That is to regard Jinsha River LED Industry Park as the core, Photoelectric and LIAN as the fulcrum, with capital attraction, development and supporting industry diffusion.

Jinsha Riveer Venture investment fund company general manager Pan Xiaofeng said: “the Jinsha River investment funds favors highly to the LED products, so they plans to make Jiangxi as the scale of the production base, and invests 50 million USD dollars to establish the LED Industrial Park.

Nanchang High-tech Zone Management Committee responsible person said: “in order to make Jiangxi Province LED industry formed a complete industrial chain as soon as possible, So Nanchang High-tech Zone will actively do service work for LED chip industry, packaging industry, industrial application, and related industries.

Chapter 2: Shenzhen big world debt of nearly 7 million, LED lighting suppliers petition to the government

Subsequently, reporters rushed to the Big world photoelectric science and technology park to see, because the LED lights supplier is out of stock, the company also has been discontinued. In addition to some of the staff who receives the suppliers and customer, the general staff has not been to work for a long.

Reporter has seen from Optoelectronic Technology Park, in addition to some of the Dunning suppliers and expediting Contractors, and the vaguely Several workshop responsible for the product shipments staff, as well as the operational departments of several salesman, there are basically no other company’ s employees. Large horizons business department staff told reporters that the office staff is scarce, because the company in layoffs. But exactly when to start layoffs, and cut how many staff, the above-mentioned officer said they does not know LED lights supplier.

LED lighting

Agreement on gambling

January 27, 2011, Security Technology (China) Co., Ltd. invested 16.1 million yuan, and the acquisition of 70% of the shares of large horizons. Reporter from the Shenzhen Trade and Industry Bureau website inquiries that the large field of vision at the end of 2011, after two equity change, the controlling shareholder of the Company become a Security Technology (China LED Tube Light ) Co., Ltd., chairman of coating the investment company and under the name of the country itself – in constant exchange Chi Shenzhen Investment Co. company.

“CSST need to find a company to meet the current hot market concept.” Insiders said. On September 17, 2011, the listed six of CSST privatized successfully from the United States to withdraw from the market. In the deli-sting after more than a year, once aboard the “security aircraft carrier seems to be gradually disappearing.

Since then, the message that CSST will spin off its four subsidiaries spread somewhere. In its wisdom, the security, fire protection, energy saving, investment and financing four subsidiaries will be listed in 3-5 years.

In 2011, a large field of vision is in a phase of rapid development, but it was due to the project-based, coupled with back longer repayment period, the company has been caught in a shortage of funds bitter. While the general manager Liu, is also expected to achieve the company’s rapid growth through capital operation.

“With CSST bet, for large horizons, it means a stroke for life and death.” An industry source said, if it cannot reach performance requirements, it means that after two years, 30% of the shares of the company remain CSST full acquisition.

Difficult to build LED lighting industry brand by provoking a price war

At present, there are too many LED Flood Light business in the market. Some enterprises provoke a price war. They want to eliminate opponents beach landing successfully, the more representative is Linsen. The 3W bulb in Wood of Linsen sells RMB8 to dealer, dealer sales prices in the terminal is about 14 yuan, Linsen 3W Bulb price is already very close to the market price of energy-saving lamps 5W. So it pose a threat to 5W energy saving lamps.

Difficult to build LED lighting industry brand by provoking a price war

Terminal markets around the lamp distributors snatch war intensified. Lighting rectangular send panels to pry open the the dealer door, as long as the dealer is willing to sale rectangular lighting products, they will send display panels, get ready template dealers, and do not need to stock.

Rectangular lighting rely on in this way to rapid distribute of the national market, which is currently the most market strategy that LED companies take. In the entire terminal market environment that is uncertain cases, the dealer did not dare pressure inventory, and LED lighting industry companies take such a channel layout mode, many lamps dealers are very happy to accept, but this model requires companies to have a strong logistics and distribution capabilities.

Although most of the LED lighting business layout stage of the terminal market operation is successful, such as rectangular lighting, Linsen rely on cheap Bulb to occupy the terminal market share, in order to establish a brand in the minds of consumers, and then through the LED bulb entered the public-vision, but this strategy mode is to take the old route of the traditional lighting companies.

Previously, Op ceiling lamp by defining NVC defined lamp cup and transformers, three male by defining the ballast to enter the public view. And the fluorescent tube T8 lamp is actually defined by Foshan lighting, Philips lighting companies. From the law of traditional LED lighting industry development in the next 1-2 years, there will be LED lighting companies or traditional lighting companies to define a field of LED product category LED lighting, which began to spread.

There is no doubt that the rectangular lighting, Linsen want to establish Bulb brand to enter the public view. But this method of maximizing depress their profits, and try to open up a reseller channel still need to see whether it is suitable the current business environment or not.

LED office lighting companies provoke a price war to build brand

According to the relevant data, the domestic LED office lighting companies have exceeded ten thousand, LED applications companies have nearly 7,000, and LED lighting enterprise level talent are mostly from traditional lighting companies turn, because of the shackles of the mode of thinking, most of the marketing strategy adopt the layout of the terminal channels market. The traditional lighting enterprises rely on the reseller channel fortune, and it also proved by the fact that the traditional reseller channel succeed to follow, even if it is a traditional brand of NVC, Op, Mitsuo, so far, it is still relying on the traditional reseller channel. However, with the appearing of LED lighting products, so it has great impact on traditional lighting companies, and the traditional reseller channel has become more crowded. LED office lighting henceforth enter the era of diversification.

LED lighting companies provoke a price war to build brand

Competition for the dealer layout difficulty

At present, the excellent dealer in domestic provinces are a scarce resource, and is still monopolized by the traditional lighting companies, while the second and third tier lighting dealer influenced by the national real estate regulation. For Shenzhen market, since July of this year, part of the building materials market dealer who could not go due to funding strand breaks pulling out, such as the withdrawal of six arts home, Parc Oasis withdraw three. Huaqiangbei LED procurement centers monthly average withdraw of 2。

Obviously, when the national lighting dealers facing the market cold snap, the traditional lighting companies and LED Panel Light  companies have to seize the terminal market, and the results must be killed in the terminal channels for most enterprises.

Since last year, the LED enterprises engaged in export enterprises due to a sharp drop in orders have switched domestic sales. For the LED lighting enterprise, entering the terminal channels market for LED office lighting should find distributors to join, either directly into the terminal to open brand outlets. However, pioneering Wholesalers is very difficult, most lighting distributors are more cautious to choose LED lighting companies, because the terminal market is flooded with LED inferior products, and in the terminal market has not really establish LED brand enterprises.

The strategy of lighting industry enter to Japanese market

First, Japan LED lighting certification standards

According to the survey, the Japanese now do not have the official LED lighting industry product safety standards and certification. Japan Electric Lamp Manufacturers Association prepare the raw data on the safety specifications of LED lamps in the Japanese Industrial Standard (JIS), but this will be granted until next year. At present, Low price of LED lights occupy the entire market, so a LED lighting industry standard is imminent. Now if overseas companies want to enter the Japanese market, they can refer the following two certification standards.

The strategy of lighting industry enter to Japanese market

1, JIS authentication (Japanese Industrial Standard)

The JIS certification is recognized and a voluntary standard that based on the industry-standard method. The JIS certification standards should measure and check the model, size, features and product safety. When the quality of the product complies with JIS standard quality assurance, it can be successfully put into the Japanese market. Now a total of 12 countries and regions overseas markets accept the use of the JIS certification standards: South Korea, North Korea, China, Taiwan, China, Indonesia, the Philippines, Myanmar, Thailand, Vietnam, Malaysia, India and Mexico.

2, PSE certification

For companies who want to enter the market of NEC, the PSE is a secure mandatory certification. There are two PSE certification mark: PSE Diamond certification mark (Compulsory Certification) is used to the specified products; PSE Circle certification mark (voluntary certification) is for non-specified product certification. And this certification is responsible for Japanese manufacturer or importer, rather than foreign manufacturers in Japan. So this certification is very strict and has high visibility.

Second, the Japanese market sales strategy in lighting industry

Only Chinese enterprises get PSE certification (compulsory certification), it can enter Japan market. Japanese companies care more about the service sectors, so domestic enterprises can choose to cooperate with local agents before entering the Japanese market.

Third, Japan LED products sales channels

Right now, the sales channels of LED products in Japan is centralized, mainly in supermarkets, distributors and project, those account for more than 80% of the three distribution channels. And other types of channels accounted for less than 20%. So before you enter the LED Panel market in Japan, you need to try to understand and familiar with the three major sales channels.

architectural LED lighting products enter into the Japanese market strategy analysis

LED lighting products developed fast in the global market in recent years, the rapid development of the Japanese market is particularly eye-catching. Especially after the 311 earthquake in Japan, the Japanese energy-saving awareness is more intense. From May to September 2011, Japan architectural LED lighting products made ​​to sell the amount of almost 2 times in the same period of the previous year, sales of incandescent leapfrogged. In 2012, the demand for architectural LED lighting products in the Japanese market is still on the rise.

LED lighting products enter into the Japanese market strategy analysis

The data show that the first quarter of 2010 to the second quarter of 2012, the amount of Japanese imports of LED lighting products overall present upward trend. Among them, the amount of imports ring up more than the largest quarter of 2012, the chain rose 31.53 percent, the largest year-on-year increase in Quarter 2 of 2012, an increase of 100.72%.

Driver Japan LED lighting market growth momentum

First, the Japanese government policy to promote

Widespread use of incandescent lamps, it will result in a large number of high energy consumption and carbon emissions. Therefore, the Japanese government has long recognized the importance of energy conservation and environmental protection. After the passage of Kyoto Protocol in 1997, Japan actively promote architectural LED lighting, abatement of carbon dioxide emissions. In 2008, the Japanese government revised energy bill savings, strengthened by modifying the law to reduce carbon dioxide emissions.

On the Global warming discussions held in 2010, the Japanese Ministry of Economy made ​​the decision in 2012 to prohibit the sale of incandescent, some manufacturers have also announced that they will stop the production of incandescent lamps, and to improve the yield of the LED lights. In 2010, Japan LED bulb penetration is 16% and has reached 30% in 2012.

Second, Enterprise competition contributed to the price reduction

The revitalization of the architectural LED lighting industry in Japan is actually derived from the price-cutting strategy of Japanese companies. For a long time, Japan lighting market is dominated by five giant. In 2009, Sharp introduced a LED lamp which is less half than the market price, thus opening the LED lighting market competition. The competition between these large enterprise groups LED Tube to the original price of eight million yen down to four or five thousand yen.

LED lighting industry: a structural surplus corporate cost pressure

Affected by the economic situation, enterprises themselves impact of recent domestic lighting industry can be described as troubled, NVC Lighting, Foshan lighting the battle for control of illegal disclosure successively pushed to the cusp of the industry. The reporter Learned from the Ninth China International Semiconductor Lighting Exhibition With the rising cost of labor, raw materials and Domestic lighting industry, coupled with the past two years in particular, LED industrial structure investment capacity surplus is currently facing is not the small cost pressures, the industry as a whole is still in the winter.

LED lighting industry: a structural surplus corporate cost pressure

State Lighting R & D and Industry Alliance Secretary-General Wu Ling said that wave after wave of corporate enter into the LED lighting industry did not make money as well as the collapse is not surprising in recent years, this industry had excess investment, structural overcapacity starting in 2010 . The industry is in the winter, and expected will be warmer in 2013 .

Li Xinghua,director of the Science and Technology Department of Guangdong Province said, Huizhou, Guangdong Province, Dongguan, Jiangmen, Nanhai Zengcheng ect five provincial-level LED lighting industry base a total investment of over 50 billion yuan. thereinto Huizhou Cree, Lei Technology in crystal LED chip, Guangzhou Zengcheng LED Grow Lights epitaxial silicon projects a number of heavyweight industrial investment projects the total investment of over 20 billion yuan.

He also pointed out that the industry is still facing confusion in the market, LED does not have its own brand, public praise not good, consumers recognition was low degree.

“Only a strict control of product quality, promoting business model innovation efforts to pull the consumer market, vigorously enhance industrial concentration, technological innovation and regional brands of degrees in order to achieve rapid development of the LED industry. Li Xinghua of 2011 scale of Guangdong LED industry output value reached 151.5 billion yuan, is expected this year, the output value will exceed 200 billion yuan.

An international training institutions and companies in the LED lighting industry official said some countries as a 40-watt incandescent LED lamp prices have alternatives to the limits lower than $ 10.00, on the one hand to promote LED lighting markets growth, but on the other hand, to the enterprise problem is how to reduce the cost of LED manufacturing.

CSA publish two OLED future lighting Alliance standard

In order to achieve technical standards development and close connection of scientific and technological innovation and industrial development, the Standardization Committee of the National Semiconductor Lighting Project R & D and Industry Alliance (CSA) organizations develop the technical standards of the CSA Union, they hope to continuously improve the level of technical standards of scientific and technological progress and technological innovation, technology development and application of the standard to promote the transformation and application of scientific and technological achievements,  which play a technical standard basis of security and support the leading role.

CSA publish two OLED future lighting Alliance standard

CSA Union standards formulated and promulgated by the National Semiconductor future lighting Project R & D and Industry Alliance Committee for Standardization (CSAS). So it is not free to copy copyrighted by CSA, when it is not approved; The other organizations that were allowed to adopt this standard should approve by the CSA; Any unitor personal references to the contents of this need to the standards specified in the standard number.

As the illumination light source, the OLED and LED High Bay (organic light emitting diode, Organic Light emitting diode) have the advantages of easy to achieve white, thin light source and a light source of arbitrary shape. As a novel solid state light, it has caused concern for OLED lighting standards. In order to promote standardization of OLED lighting development and standardization of OLED lighting terminology and text symbols, to promote mutual exchanges and standardized development of OLED lighting technology boost OLED lighting technology matures, to lay the basis for OLED future lighting industry. CSA propose and organize Beijing WBL Con-naught Technology Co., Ltd, Tsinghua University, Sorcha University, Jilin University, Changchun Applied Chemistry Institute of units in drafting the CSA 014-2012 “organic light-emitting diode (LED) lighting terminology and text symbol” CSA 015-2012 organic light-emitting diode (LED) lighting test method two Union standards. Two standard are V01.00 versions, if the standard is revised again and just only editorial changes, the official release version number after the decimal point will plus one, if you do the technical amendments, plus 1 before the decimal point, clear after the decimal point.

Domestic LED industry is urgently needed to build patent defense system

Up to the end of June this year, Various types of LED in domestic is directly related to the enterprises has reached 3790, employing about 50 million people, and the annual output of LED devices was more than 40 billion, also,there was more than 30 billion yuan in 2008 market. However, a series of considerable numbers can not to disguise the short of LED industry in China.

Domestic LED industry is urgently needed to build patent defense system

” The total LED chip for 26 enterprises already in operation and under construction not better than one of scale in international top 10s.” the General manager Liu Zhen of Shenzhen Quantum Optoelectronic Co.ltd was spoke in China and United States LED Tube Light Technology and cooperation Forum on the LED chip in Shenzhen. The manufacturers technical level to some tune of Taiwan 3 years ago and behind the United States, Japan for 5 years.

It was based on this probably, Shenzhen started to prepared to construct lighting energy conservation center. ONe of the parties of engineering LED lighting energy Conservation center for CEO Zhang Xiaofei related to reporters.
The ceneter of energy-saving lighting build prties has included the California Lighting Technology Center, Peking University Shenzhen Graduate of Environment and Energy, and Philips.

liuzheng point out,there are 1950 LED packaging companies currently, all the new product less than 530 in domestic enterprises, and the product basically is in mutual mimicry stage.

Lack of the core technology, without the high performance and quality upstream products; lack of principle patent. vulnerable to patent blockade, restricted to export.”Zhong Qun of Century crystal research and development director of the Center for bell group said.The domestic LED LED research and development platform and patent pools should be established as soon as possible introduction of technical personnel at home and abroad, more technical personnel to enter the LED industry.

LED lighting technology is the core patent basic synthesis of Nichia of Japan, Toyota, Toshiba, American Limitless, Cree, German Osram control of the company, which companies use each core patents, taken transverse (large number of countries at the same time) and vertical (and constantly improve the design and subsequent application) expansion mode, arranged tight worldwide patent network.

Liu Zhen revealed that countries in the last year has been launched “Ten thousand ten cities” LED energy-saving plan, the first batch of 21 cities have been included in the national support programs, there are already 42 cities included in the program.